Happy Cyber Monday, folks. Whether you partook in Black Friday sales, supported local Reno businesses for Small Business Saturday or plan to save big at your favorite websites today, the holiday shopping season has officially begun. To celebrate, D4 is taking a look at holiday shopping treads. Trends in holiday shopping are shifting and, as a result, so are holiday marketing techniques. More and more people are leaving the mall crowds for the comfort of their computers to get their holiday shopping done. In fact, 52 percent of people do their holiday shopping online. Online shoppers are expected to grow from 137 million in 2010 to 175 million in 2016. Mobile shopping habits are also on the rise. Around 53 percent of smartphone users and 64 percent of tablet users use their devices to make holiday purchases. Because of these shifts, many businesses are increasing budgets for online-driven and mobile-optimized holiday marketing. Your website can be very important this holiday season as 44 percent of shoppers buy online and 51 percent research the product online before going into a store to purchase. Holiday emails aren’t such a bad idea either considering 80 percent of online shoppers and 71 percent of in store shoppers say email offers influence them to buy. Take advantage of the increased online traffic during this time of year and increase your online marketing focus in the next few months. D4 can help you find the best ways to attract new customers for your business. We can help optimize your website and blogs for search engines and mobile devices, create a compelling social media campaign and plan out and measure your holiday emails or newsletters. Contact us today to learn how we can help your business during the holidays.