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D4 Advanced Media: More Than Marketing

Conversion Oriented Marketing Building a successful product today requires a sophisticated combination of marketing, sales, and operational collaboration. D4 Advanced Media’s team of experts turn ideas for products and services into realities with their operational focus and calculated marketing tactics. D4 employs crucial steps to streamline marketing processes and operations, such as flow automation tools, […]
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SEO Tips: Increasing Your Click Through Rate (CTR)

Click through rate or CTR as it is referred to, acts as an important measure in understanding how well your keywords, ads and campaigns are performing. As the name suggests, its logical to want consumers to click through your website, email campaigns and ads more extensively. It shows interest and a willingness to learn more. […]
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D4 Advanced Media on Northern Nevada Business Weekly

D4 Founder John Dunlap Featured Article in Northern Nevada Business Weekly

Re-post of the newspaper article by Roedel, Kaleb M. “Growing marketing firm to fill more jobs in 2020.” Northern Nevada Business Weekly 4 March 2020: 5. Print.   John Dunlap felt in over his head. By 1999, the Sacramento native had already cut his teeth designing Flash-based websites for various entities, primarily law firms and […]
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Website Builders – How Effective are They?

In today’s business environment, having a website is of upmost importance. According to Statista, there is roughly 3.5 billion smartphones users as of 2020 and this number is forecasted to continue in growth. If you have a smartphone, you understand the convenience it boasts when you’re in another city for example and looking for a […]
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D4 Guns Receives Award From GunBroker.com

RENO, NV – (JAN 27, 2020) – Locally owned D4 Guns, a subsidiary of D4 Advanced Media, has been recognized as a top 100 seller on GunBroker.com and received the official award at the National Shooting Sports Foundation’s Shot Show in Las Vegas. “We’re excited about receiving this award,” said John Dunlap, President, and Founder […]
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Website Hosting – Your Digital Rent Space

If you’ve ever wondered how to set up a website, understanding what it means to “host” your website is a good starting point. Web hosting is what allows you to post your website onto the internet. A web host provider is usually a business that provides the technology and service to allow this process to […]
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Why Do I Need an Ecommerce Website? Jumpstart Your Online Sales

The internet has made many aspects of our lives easier and more efficient. Instead of waking up on a Sunday, getting dressed and driving to an overcrowded mall, you can now stay in bed and pull up a website with the exact same products before you’ve finished your morning coffee. The number of digital shoppers […]
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Grow Your Business – Learn About Content Marketing

Content marketing is what brought us here, writing an article for those interested in this topic. Creating unique, helpful and valuable content attracts the right customers and will increase your brand’s awareness. Think about all the YouTube stars that became famous pulling pranks and videotaping it, or social media influencers earning significant advertising revenue because […]
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Duplicate Content Issues and How to Solve Them

Let’s talk about the issue of Duplicate Content. It’s estimated that duplicate content makes up about 29% of the web, according to a study by Raven. You may be thinking “Well, I know plagiarism is wrong and I don’t copy someone else’s content.” However, duplicate content is unintentionally created in most cases.
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Blog Format Best Practices

Writing a blog post can be daunting, and regularly maintaining a whole blog can be even more so. Here at D4 Advanced Media, we maintain a successful blog for our own site as well as blogs for many of our clients. In this article, we discuss blog format best practices including readability considerations, sentence and […]
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Does Your Site Have Too Many WP Plugins?

Forward-thinking businessowners carefully decide which plugins to include on their website, and when they don’t know, they hire D4 Advanced Media. Plugins are pieces of software that enhance or bring new functionality to a website. The “plug-in” aspect denotes that the user is augmenting the base code of the site instead of rewriting it. In […]
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When It Gets Difficult to Spot Digital Threats, It’s Time to Upgrade Website Security

Anyone else catch John Oliver’s recent special on Robocalls? In the special Oliver details the ease at which bad actors can leverage technology to manipulate businesses and members of the public.  The broadcast cited one interview in which the guest was able to disguise his phone number as the phone number of the interviewer. The guest […]
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D4AM Upgraded Its Server Infrastructure!

We’re proud to report that we upgraded our D4 Advanced Media server infrastructure by using superior hardware. In this article we discuss what server infrastructure is and how we’re using our upgrades to do better work for our clients. What Is Server Infrastructure?  It’s the glue that holds every digital presence together. It includes physical […]
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Results-Driven Marketing Strategy for Access Event Solutions

Access Event Solutions reached out to D4 Advanced Media to help them expand their online presence through internet marketing including a detailed marketing strategy. As their business grew, they sought opportunities to better their competitive advantages and value communication to prospective clients. Who Is Access Event Solutions? Access Event Solutions (AES) is a graphic design company […]
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D4AM Delivers Next-Level Web Design to Four Peaks

D4 built a new website for Four Peaks Performance that highlights their elegant, yet simple brand messaging: to drive positive change for companies.  Who Is Four Peaks Performance? Four Peaks Performance are forward-thinking project managers. They help companies change through teaching, leading and doing. They employ the classic, time-proven coaching model (Explain, Demonstrate, Observe, Improve) coupled […]
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Wilderness Forestry Benefits from Local SEO and Web Design

Wilderness Forestry reached out to us at D4 Advanced Media at the end of 2018 to create a unique website design that features their services and promotes the substantial work they do for Nevadans and Californians. They also hired us to write SEO-driven copy for the website. Who Is Wilderness Forestry? Wes Hansen founded Wilderness […]
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D4AM Helps Clients Leverage Google My Business Data

Savvy businesses invest in digital marketing, and when they don’t have the know-how to do so internally, they ask for outside help. At the heart of digital marketing and search engine optimization is a strong presence on Google. Becoming more visible on Google is the fastest and surest path to increasing sales. In order to increase your visibility […]
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How Much Organic Traffic Can Content Marketing Generate?

We at D4 Advanced Media produce razor-sharp, results-driven content marketing. In this article we look at the relationship between great content and organic traffic growth through the lens of content-juggernaut, TransferWise.
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Seniors and Technology: Tips On Navigating the Digital World

The World Wide Web was invented in 1989, and every year since then our lives have become increasingly interwoven with the internet. Businesses that used to operate exclusively in the brick and mortar world are now largely compelled to develop some sort of digital presence if they want to grow their sales. Social media platforms, […]
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Get to Know Your Google Analytics Report: Referrals

Data analysis is a critical component of digital marketing. Many successful companies exert great effort to measure if their marketing efforts are delivering the results they seek. How do in-house and agency marketers measure their KPIs (key performance indicators)? One of the most useful tools at the disposal of marketers is Google Analytics. We at […]
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Can D4AM Compete with Drag & Drop Web Design?

We at D4 Advanced Media can do some incredible things for our clients using various CMS’s (content management systems). We are CMS pros with WordPress, Weebly, Magento and more. We tackle databases, dynamically populated content, ecommerce, mobile optimization and more with expedience and ease. Drag & Drop website builders such as Wix offer some attractive […]
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WordPress 5.0 and the Gutenberg “Block” Editor

We at D4 Advanced Media can do some incredible things for our clients using CMS’s (content management systems) of various types. That said, we, like many digital content producers, prefer to use WordPress for most sites. WordPress has long been known for its user- friendly page and post creation. WordPress hopes to build on its […]
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What Is a Phishing Scam?

Since the popularization of the internet, good and bad actors have been designing ways to help and hurt users. As an industry leader in web design and digital marketing, we at D4 Advanced Media have worn our white hat for many years. Still, bad actors, also known as black hats, have become increasingly successful at […]
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2019 Budget Planning: Room for Digital Marketing?

As Q4 of 2018 comes to a close, companies large and small are planning their 2019 budgets. Savvy business owners will invest a portion of 2018’s revenue back into the business during 2019. Companies are now deciding how much to spend on search engine marketing, online video, social media content management, social media advertising, paid […]
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When Effective Branding Meets Mouthwatering BBQ

When you combine award-winning website design, print design, and logo design with mouthwatering BBQ – you get noticed. In this case, it was edible Reno-Tahoe that took notice. They published an article in their most recent issue that details how the Ferencik’s of Butcher’s Kitchen Char-B-Que got their start. After edible Reno-Tahoe learned about the […]
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Reno Web Design Grabs Google’s Attention

When you combine award-winning website development with award-winning skis – you get noticed. In this case, it was Google that took notice. They developed a promotional video detailing how their products, coupled with a finely tuned website, helped a couple ski-makers turn their small, local business into one of the most forward-thinking ski manufacturers in […]
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D4 Advanced Media Hired for Redesign and Development of the Nevada PERS Website

The Nevada Public Employee’s Retirement System, better known as Nevada PERS, has contracted D4 Advanced Media for the first phase of the redesign and development of the Nevada PERS website. Nevada PERS is a tax-qualified defined benefit plan created by the Nevada Legislature in 1947 to provide a reasonable base income to qualified employees who […]
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Reno Web Developer Spotlight: Stephanie Kendziorski

D4 Advanced Media can do a lot to grow your business. We produce industry-leading web design, graphic design, search engine optimization, and internet marketing strategies for trendsetting businesses. One of the ways we deliver such outstanding results for our clients is by employing some of the most talented professionals in northern Nevada. Today, we get […]
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Award-Winning Web Design for Nevada Mining Industry

Near the tail end of 2017, D4 Advanced Media launched the redesign of the Nevada Mining Association’s website. We nearly brought home gold at the 2017 ACE Awards for best website design for this project. Our talented team of web developers created custom features for the site with highlights including a “Careers in Mining” platform, […]
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Invest in Website Maintenance Before It’s Too Late

Your car and your website are more alike than you might think. You depend on your car to get you to where you need to go. You depend on your website to communicate to your customers, act as a sales channel, and more. Preventative maintenance can prevent your car from breaking, and the same is […]
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5 Things to Look for When Choosing a Web Design Agency

When looking to take your company’s website to the next level, finding the ideal web design agency is a feat in itself. There are multiple places offering similar services everywhere you look, so how do you choose one that fits your aspirations? A new website design can quickly become the face of a company. You […]
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What is AB Testing?

The worlds of digital marketing and web design employ various tactics designed to meet and exceed conversion goals. Formulating innovative marketing strategies and ideas will only take your business so far. Analyzing and assessing every detail of your business’s website will lead to insights that will drive user traffic, customer acquisitions, purchases, or whatever your […]
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