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SEM vs. SEO, What’s the Difference?

In the digital marketing and design realm the terms SEO and SEM are used frequently within the office, with our clients, and are the driving forces behind successful campaigns, but what do they mean? SEM and SEO are similar, but they reach campaign goals in different ways. SEO, or Search Engine Optimization, is the process […]
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Logo Design: What’s All The Fuss About?

Whether you are starting a new business or thinking of rebranding, your logo will speak volumes about you and your company. Once you have a brand strategy, our graphic designers have a clear direction to create the perfect logo for you. Knowing your goals, audience, and brand strategy will tell our graphic designers what colors, what […]
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We’re Hiring! A Digital Marketing Intern Position Is Now Open!

We are looking for an intelligent and driven Digital Marketing Intern with a passion for all things digital. This position requires an individual adept at multi-tasking. You will gain hands on experience, assisting in many different marketing disciplines ranging from content marketing, social media marketing, search engine optimization, branding, website design & editing, and graphic […]
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D4 Trendspotter: The Latest in SEO

The SEO experts at D4 constantly have their finger on the ever-changing SEO pulse. Search Engine Optimization has really become a staple in any marketing plan in this day and age. It involves adding content to your website, managing your social channels, analyzing data and optimizing for the best key word saturation and usage. We […]
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Integrating Your E-Commerce System with Your Inventory Management System

Do you remember your first order on your e-commerce website? You jump for joy at the fact that your customer found you, liked your product and bought it! Then, you had another order, and another. Now, you are in business! Product is flying out the door and you are making a healthy profit. Soon, you […]
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Responsive Design Impacts Search Ranking

First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images […]
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Looking for WordPress Experts?

Looking for WordPress Experts? Look no further! We get numerous inquiries about WordPress. Everything from can you build a custom website using WordPress’ CMS to can we migrate a current website to WordPress. WordPress has become the most widely used website platform in the world and most people who have any experience with websites have used it. […]
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What is Content Marketing?

First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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How to Increase Your Rank on Google

We all want our website to be in the top 3 rankings on Google when someone searches for certain words. But how do you get it there? First, I’d like to explain that what Google is ranking are the pages on your website, not your website as a whole. There are a lot of factors in play that affect […]
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