Internet & Marketing Trends

Parallax Web Pages: The Pros and Cons

Even if you haven’t heard of parallax web pages, you’ve probably come across them before. Parallax effect refers to the way a website’s background is displayed in comparison to the foreground. This style of web design has become very popular in the recent years. To many, it presents a modern, contemporary feel that makes any […]
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Responsive Design Impacts Search Ranking

First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images […]
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What is Content Marketing?

First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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Creating Your Own DIY Website?

Don’t worry, we aren’t here to tell you off! We understand that there is a time and a place for a DIY website using Weebly, Wix, or Squarespace. We also understand that for simple websites, many tech savvy marketers can put together a good looking informational website. But we also understand, that you aren’t a […]
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Startups and SEO

Attention small business owners and startup companies: if your website is not search engine optimized and you are not actively working on an SEO campaign, you are missing out on a very large segment of potential customers who want to discover and interact with your brand. People are proactively searching for the products and services […]
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Marketing and Design For the Medical Industry

Every decision a designer makes influences the image of the company and communicates a specific message to their potential clients. This is one reason why at D4 we pride ourselves on our ability to target an audience. We take the time to understand what details must be included in your website design to best reach […]
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Post-Mobilegeddon: It’s not too late, but…

With much fan-fare, Google’s push for more mobile-friendly sites (dubbed Mobilegeddon) rolled out April 21,2015.  As the dust settles, we’ve learned some things about it’s immediate impact and how it is reshaping how new websites are being built. Here’s what you need to know (the quick and dirty). – Businesses lost (and are losing) search traffic by […]
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Tweets Now Appear in Mobile Google Searches

Google recently announced that search results on a mobile device will now bring up tweets related to the search. The new feature, which runs through the Google app for Android and iOS, allows viewers to look up tweets about trending topics or see the posts of a specific Twitter account. This is an excellent reason […]
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Responsive Web Design

Responsive web design or mobile design has been a hot topic for some time, but it has recently become a “must-have” element for most modern websites. Not only does mobile optimization affect your Google search rankings, but it dramatically affects the end user experience for mobile users. We have all visited websites that completely fall […]
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Mobile Optimization – It affects your Google ranking

There is growing buzz around Google’s latest announcement that starting April 21st mobile-friendliness will be a ranking signal in mobile searches. If your website isn’t mobile-friendly, look out; you may start dropping in the search rankings as soon as late April. So how do you determine if your website is mobile-friendly? According to Google it […]
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Why D4 loves SVGs

We may be a bit out of place our typical blogs, but this is something that just has to be said. We love SVGs here at D4! And for those of you that don’t know what an SVG (Scalable Vector Graphic) is, well it’s a vector file type that is pretty standard for so many […]
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