Internet & Marketing Trends

D4 Advanced Media on Northern Nevada Business Weekly

D4 Advanced Media Featured Article in Northern Nevada Business Weekly!

Re-post of the newspaper article by Roedel, Kaleb M. “Growing marketing firm to fill more jobs in 2020.” Northern Nevada Business Weekly 4 March 2020: 5. Print.   John Dunlap felt in over his head. By 1999, the Sacramento native had already cut his teeth designing Flash-based websites for various entities, primarily law firms and […]
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website builders

Website Builders – How Effective are They?

In today’s business environment, having a website is of upmost importance. According to Statista, there is roughly 3.5 billion smartphones users as of 2020 and this number is forecasted to continue in growth. If you have a smartphone, you understand the convenience it boasts when you’re in another city for example and looking for a […]
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D4AM Helps Clients Leverage Google My Business Data

Savvy businesses invest in digital marketing, and when they don’t have the know-how to do so internally, they ask for outside help. At the heart of digital marketing and search engine optimization is a strong presence on Google. Becoming more visible on Google is the fastest and surest path to increasing sales. In order to increase your visibility […]
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Get to Know Your Google Analytics Report: Referrals

Data analysis is a critical component of digital marketing. Many successful companies exert great effort to measure if their marketing efforts are delivering the results they seek. How do in-house and agency marketers measure their KPIs (key performance indicators)? One of the most useful tools at the disposal of marketers is Google Analytics. We at […]
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5 Things to Look for When Choosing a Web Design Agency

When looking to take your company’s website to the next level, finding the ideal web design agency is a feat in itself. There are multiple places offering similar services everywhere you look, so how do you choose one that fits your aspirations? A new website design can quickly become the face of a company. You […]
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10 Signs You’re Ready for a New Website Design

Just 20 years ago, it was impressive when a company had any kind of online presence. Times have changed, and consumers now tend to visit a company website before even interacting with the company. Because of this, it is more important than ever to have a website—and an up-to-date website design. A recent Clutch study […]
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Content Marketing: What’s the Big Idea?

By marketing your content, you can generate visitors to your website and even funnel them to specific pages and promotions. This is huge in the online business world. Without doing it, people will have a much harder time finding your website amidst the sea that is the Internet. So, how can you (the marketer) do […]
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Parallax Web Pages: The Pros and Cons

Even if you haven’t heard of parallax web pages, you’ve probably come across them before. Parallax effect refers to the way a website’s background is displayed in comparison to the foreground. This style of web design has become very popular in the recent years. To many, it presents a modern, contemporary feel that makes any […]
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D4 Trendspotter: 2017 Logo Trends

How do you design a logo to be timeless and trendy? It is important to keep an eye on what the trends are while maintaining focus on the brand, company culture and strengths you are trying to depict. Our logo designers always have their finger on the pulse of what the trends are, but they […]
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Responsive Design Impacts Search Ranking

First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images […]
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What is Content Marketing?

First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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Creating Your Own DIY Website?

Don’t worry, we aren’t here to tell you off! We understand that there is a time and a place for a DIY website using Weebly, Wix, or Squarespace. We also understand that for simple websites, many tech savvy marketers can put together a good looking informational website. But we also understand, that you aren’t a […]
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Differentiating Your Brand- What makes your company the better choice?

Here at D4 we always start our relationship with our clients by asking questions and gaining an understanding of your business. One of the key questions we always ask is: What makes your company better than your competitors? Why choose you? Every company should have an answer to this question. If this is something you […]
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Startups and SEO

Attention small business owners and startup companies: if your website is not search engine optimized and you are not actively working on an SEO campaign, you are missing out on a very large segment of potential customers who want to discover and interact with your brand. People are proactively searching for the products and services […]
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Mobile Responsive Designs Vs Mobile Apps

We have had quite a few clients come to us with questions about mobile responsive designs and mobile apps. As such, we wanted to share with you some of the differences between mobile apps and responsive design and explain which of the two might be best for you and your business. Mobile Responsive Design A […]
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Marketing and Design For the Medical Industry

Every decision a designer makes influences the image of the company and communicates a specific message to their potential clients. This is one reason why at D4 we pride ourselves on our ability to target an audience. We take the time to understand what details must be included in your website design to best reach […]
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Mobile Optimization and Your Google Ranking

Are You Mobile Optimized? Did you know that whether or not your website is mobile optimized determines how it ranks on Google? In February of this year Google stated that mobile optimization will indeed be a ranking factor. This change will affect mobile searches in all languages worldwide and will have a significant impact in […]
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The End of Internet Explorer and What it Means to the Business Owner

Microsoft has finally announced the end of Internet Explorer (IE). They are effectively ending support for users of Internet Explorer 8, 9 and 10, leaving only its most recent version 11. They released a patch encouraging users to upgrade to one of the company’s more recent browsers. The patch will deliver the last few bug […]
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Custom Developed Websites Integrated With WordPress CMS

WordPress is the world’s most popular CMS, powering over 60 million websites and clients have been asking for it by name. Luckily we are WordPress development experts. In the hands of D4’s expert design team WordPress is able to accomplish much more than what’s offered in its basic format. We develop and integrate custom functionality […]
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Post-Mobilegeddon: It’s not too late, but…

With much fan-fare, Google’s push for more mobile-friendly sites (dubbed Mobilegeddon) rolled out April 21,2015.  As the dust settles, we’ve learned some things about it’s immediate impact and how it is reshaping how new websites are being built. Here’s what you need to know (the quick and dirty). – Businesses lost (and are losing) search traffic by […]
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Tweets Now Appear in Mobile Google Searches

Google recently announced that search results on a mobile device will now bring up tweets related to the search. The new feature, which runs through the Google app for Android and iOS, allows viewers to look up tweets about trending topics or see the posts of a specific Twitter account. This is an excellent reason […]
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Responsive Web Design

Responsive web design or mobile design has been a hot topic for some time, but it has recently become a “must-have” element for most modern websites. Not only does mobile optimization affect your Google search rankings, but it dramatically affects the end user experience for mobile users. We have all visited websites that completely fall […]
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Mobile Optimization – It affects your Google ranking

There is growing buzz around Google’s latest announcement that starting April 21st mobile-friendliness will be a ranking signal in mobile searches. If your website isn’t mobile-friendly, look out; you may start dropping in the search rankings as soon as late April. So how do you determine if your website is mobile-friendly? According to Google it […]
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Why D4 loves SVGs

We may be a bit out of place our typical blogs, but this is something that just has to be said. We love SVGs here at D4! And for those of you that don’t know what an SVG (Scalable Vector Graphic) is, well it’s a vector file type that is pretty standard for so many […]
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Judge Chuck Weller

D4 Advanced Media is excited to announce that we have added  Judge Chuck Weller as our most recent client. Chuck Weller is a District Court Judge in the Family Division of the Second Judicial District Court, Department 11. He was first elected in 2004 and re-elected in 2010. Now, as he prepares to run again […]
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Search Engine Optimization for Local Mud Mask Company

The Black Rock Mud Company is a local, northern Nevada company that supplies a healing type of mud dug from the Earth at their family-owned hot springs in the Black Rock Desert. To initiate an SEO campaign for Black Rock Mud, D4 integrated a user-friendly Content Management System (CMS) called WordPress. We did a bit […]
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How to Start Your Own Online Business

Many people are eager to start their own online business, but are unsure how to begin. We’ve helped hundreds of clients start new online business ventures, here is some advice to those newbies looking to get their feet wet! Test the Waters One of the most important elements of setting up an online business is […]
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Law Firm Website Design & Marketing

Are you doing enough to make your law practice stand out on the web? D4 can create a custom law firm website to help increase your online presence and build your practice. Your law firm website is the most important marketing asset your law firm has and should be a unique reflection of your company. […]
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Artist Portfolio Website Launch

D4 recently launched a new artist website for Cathee St Clair. D4 created a creative design to showcase the artist’s work. The site has a built in Content Management System and a custom portfolio that allows Cathee to add each of her new art pieces to the website with ease. For more information, check out […]
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Search Engine Optimization and Web Design

If you correctly optimize your website, taking into account how people search for and find your product, you’ll find you are reaching potential buyers that you never thought possible. People are proactively searching for the products you are selling, the challenge is getting noticed and converting browsers into buyers. It’s not enough anymore to build […]
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WordPress Content Management System Security Updates

We love WordPress and we love working with it. However, like any software, it needs to be updated for security and maintenance issues that could arise. With all the rapid growth in technology, it unfortunately has to be updated often! It usually doesn’t take much time for us to do one update, but you multiply […]
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D4 makes the news again, this time with online business tips

One of our D4 team members was recently published in Northern Nevada Business Weekly. Read below to find out the value of an moving your business online and how to go about implementing a website. Thinking of an online business? Here are tips from a pro by John Dunlap 10/21/13 So you think you are […]
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