D4 Guns – Website Design

D4 Guns is an online gun store specializing in collectible firearms and gun auctions. With the entire business being run on an e-commerce business model, the website needed to be designed to deliver a great user experience. Users needed to be able to easily find what they were looking for, via search or filtering functionality. In addition, the website needed to be built in a mobile-first format, making it simple to buy firearms on a phone.

D4 Advanced Media took on the task and delivered an online shopping platform that worked to simplify the process from the original gun search query to the company review submission. Some of the features developed included:

  • Dynamic Tag Categorization – Enabled the automatic filtering of firearms based on custom tags ( e.i. Firearm Type, Manufacturer, Caliber, Year, etc.)
  • Gun Offer Functionality – Allowed users to make an offer on specified firearms.
  • Sold Gun Listing Searchability – Allowed sold gun listings to remain on the website in a background format, contributing to site search engine optimization.
  • Operational Automation – Connected to D4 Guns operations database to expedite the shipping process. Automated the customer review request process, resulting in 200+ 5-star Google Reviews.

Since the website’s launch ( with a new domain name) in December 2018, D4 Guns has increased to over 2,000 active shoppers per week.