EM Strategies – Banner Design
D4 Specializes in Banner and Tradeshow Design
So How Did We Navigate This One?
The primary goals of this banner effort were to focus their brand and make sure they were communicating what they do. We wanted to help them effectively get the word out that their name and brand had changed while maintaining their credibility, and increase traffic not only to their website, but when they attend conferences and tradeshows, respectively.
Through creative communications and design, we have focused their messaging on their core competency, which is to help businesses achieve compliance in a world with strict regulations. In order to get the word out, we created banners for trade shows, a direct mail piece in the form of a postcard, and advertisements for mining magazines. The increase in website traffic was achieved, with month-over-month traffic increasing between 10-20% since launch.