Firetail – Website Design

Posi-Lūm is the inventor of the FireTail, a superior alternative to a pressure switch for rifle-mounted flashlights. By attaching a FireTail to the tail-cap of a rifle-mounted tactical flashlight, you gain the ability to activate the flashlight with a less awkward, more ergonomic lateral squeeze motion.

Website Buildout & Custom Features

Starting the project in Summer 2019, D4 aimed to create a unique and captivating website that best promotes the Firetail.

Some of the custom development includes:

  • Animated load-screen on the homepage.
  • Creation of a script that mounts the Firetail onto a flashlight as the user scrolls down.
  • Implementation of subtle fade-in animations.
  • Vertical navigation and smooth scroll to easily access each section.
  • Customization of the theme to allow reviews on the product page.
  • Responsive web design.