Gary Platt Manufacturing has been in the casino seating business since 1996. The company produces seating exclusively for casinos including slots, table games, poker, bar-top, sportsbook, and bingo. Gary Platt was founded on the concept that a high quality and comfortable chair would increase the player’s time on device and as a result, casino revenues. By specializing in casino seating Gary Platt has become the recognized leader in performance seating by casino customers and casino management.

 

Website Design

In September 2018, Gary Platt reached out to D4 seeking a website to showcase their products as the most elegant, luxurious and comfortable casino chairs. The quality of Gary Platt’s chairs is highlighted through the use of mesmerizing videos, bold imagery, and crisp sans-serif typography.

During the initial meeting, we determined that it was essential to improve the user’s experience. Gary Platt’s previous website was slow to load and required multiple clicks to get to the desired product page. All imagery has been optimized to reduce the loading time of the website.  D4 worked to create a minimal design that features all chair styles (such as poker seating or bar seating) within a single product page.

Website Buildout & Custom Features

Crafted as a funnel for engagement and action, the new Gary Platt includes many interactive aspects in its responsive design, such as:

  • A video featured on the homepage
  • Parallax effect on images
  • Custom Post Types to facilitate the addition of content to the site
  • Timeline for upcoming events
  • SVG Interactive Map to search Gary Platt’s representatives
  • Build your chair functionality on the product pages that auto-populates an inquiry form
  • Sidebar menus facilitate the navigation from one product/style to another
  • Gallery of images with a Lightbox effect
  • A fixed footer that is revealed as the user scrolls to the bottom of the page

Check out Gary Platt’s new website design here: http://garyplatt.com/