Hinge Hanger – Website Design
D4 designed and developed (entirely in-house) the branding strategy, logo design, product development, product design, product photography, website design and development, e-commerce integration, social media, print collateral, tradeshow booth design and product packaging design.
The collateral was refined using focus groups and feedback from industry experts. Their e-commerce website features a responsive design that uses a modern and minimalist flat design to portray the simple elegance of their products. We developed the website to look great in any size – be it desktop, laptop, tablet or phone.
More and more, we’re seeing responsive design becoming less of an enhancement and more of a staple for any website design. This is due to the increasing number of people using smart phones to browse the web. This is an especially important consideration for e-commerce as online stores with difficult-to-use interfaces often struggle with sales as their customers leave to find a better system. Check out Hinge Hanger’s new website!