Hopkins Distribution – Content Marketing/SEO
Hopkins Distribution is a provider of custom tailored warehousing and distribution solutions in Reno, NV. As many of you know, once you have invested in a warehouse, you are “all in” so to speak. You need that warehouse full in order to maximize your profits. That’s where we come in. We have had a continuous SEO campaign for Hopkins Distribution since the beginning of 2013, and their warehouse has remained full ever since.
Goal: Fill Hopkins’ warehouse with products from reputable companies who they can partner with long-term and provide 3PL logistics.
Strategy: Make Hopkins the source of information for all things 3PL on the west coast, consequently pushing them up in the search rankings for terms people would search for when looking for a logistics company.
Execution: Create content that explains the details of contract warehousing, third party logistics, order fulfillment and distribution and develop healthy backlinks to increase credibility.
Steady increase in traffic month-over-month since the campaign started in 2013
full, the warehouse has been filled to maximum capacity thanks to website leads
Leads keep coming in at a fast pace, allowing Hopkins to continue to optimize their client mix
keywords rank on the first page, including “reno distribution company”