When D4 was commissioned to create a brand and logo design for Kel Buchanan, our main goal was to convey Kel’s ambitions, as Commissioner, to advance Washoe County District 2. The logo highlights the arrow within the letter “K”, and is intended to represent the action of moving forward and being a forward-thinker. The arrow is an essential component of Kel Buchanan’s branding. The business card design makes use of the arrow to guide the viewer’s eye towards Kel Buchanan’s contact information. The back of the card was intentionally left white for Kel to sign or write notes to the citizens he meets.