Light The World is a national campaign aimed simply at serving others. In 2017, D4 was asked to create vertical and horizontal banners that were displayed at various campaign events. These banners were to adhere to the Light The World branding and imagery.

We decided to include both Light The World campaign slogans “In 25 ways, over 25 days” and “How will you #LightTheWorld?” on the vertical banner to capture the overall mission of the organization.

The horizontal banner included a primarily red design to draw the attention of potential attendees of the events. There was less emphasis placed on the imagery with this piece, as the focal point of the banner was the information it listed.

Because this campaign runs during the month of December each year, we utilized red and white to highlight the holidays.