Light The World – Pass-Along Card
Light The World is a national campaign aimed simply at serving others. In 2017, D4 was asked to create business-card-style “pass-along cards” that were handed out at various campaign events. These pass-along cards were to adhere to the Light The World branding and imagery.
In designing the cards, D4 decided to stick with an overall red appearance. Bright colors tend to stand out from the rest–especially in a stack of business cards. Because this particular shade of red was part of the Light The World branding, we went with it.
The goal of these cards was to let the target audience know the dates, locations, and specific details of the various events that were to take place. We decided not to place any imagery (aside from the logo) on the cards as a space saver and to be easy on the eyes.