Sierra Business Research – Logo Design

Sierra Business Research, an independent consulting and research company focusing on the U.S. and Japan markets, came to D4 Advanced Media to create a logo for their company. They were looking for a logo that would be clean, professional and recognizable. Choosing the right logo for your company takes time and effort, usually involving several iterations. We start our logo design process by creating several concepts. We then ask our client to select his or her favorites and to provide feedback on the designs. We use this feedback to modify the designs and send them back for another round of reviewing. We’ll go through this process until our client is satisfied with their logo. Once a logo has been decided upon we get to work creating a logo package for future use. Each logo package contains a plethora of images configurations and a handful of color or layout based alternates. We include transparent images, reverse colors, vertical/horizontal layout, vector and the layered document that we create in Photoshop or Illustrator.