Visit Ventana – Content Marketing/SEO
Ventana at Miramonte is a development of modern, eco-friendly homes nestled in the hills of Sparks, NV. In order to capture more of the home buying market, they wanted to try something on the cutting edge with their marketing. An SEO campaign that targeted potential home buyers in Reno, Sparks, Northern Nevada and the Bay Area was just the ticket. We wanted to make it known that Ventana is a fun and different style of community, and show up on page 1 for terms that Nevadans or people looking to relocate to Reno/Sparks might search for.
Goal: Generate demand for new modern homes in sparks
Strategy: Drive traffic to their website, and consequently their model homes.
Execution: Create onsite digital content discussing modern homes, relocating to Reno-Sparks, energy efficient homes, new homes, and more, making Ventana at Miramonte the authority on these subjects in the area.
person waiting list
Increasing website traffic every month
visits to the website in 1.5 years
keywords ranking on the first page, including “new homes reno” “modern homes Sparks” and “modern homes Reno”