Legacy Sports International is a national firearms distributor who carries brands such as Howa, Lithgow, Nikko Sterling, Escort, Pointer, Webley & Scott and Citadel. Legacy faced the unique challenge of bringing together their brands into one cohesive parent company, and to make all their marketing collateral cohesive. They needed a long-term partner to help with the planning, design, development and execution of their website, catalog, advertising, and all other marketing collateral.
They found that partner in D4.
Phase 1: Catalog & Print Ads
The Legacy Sports catalog is and always has been the cornerstone of their marketing. They print anywhere from 20,000 to over 50,00 copies and distribute them to retailers and end users across the US. D4 was tasked with overseeing the creation of the Legacy catalog from start to finish. This includes planning, directing photography, collecting content, designing and printing. The catalog continues to be their flagship marketing collateral.
Print advertisements are created on a monthly basis for Legacy, ensuring a cohesive look and goal oriented approach. We work closely with Legacy staff to plan which products to push when based on production schedules and hot items.
Phase 2: Website Redesign
The old Legacy Sports website didn’t communicate their brands very well and didn’t have any individual product pages for their firearms. We redesigned the website to build a foundation for the rest of our marketing efforts.
The new website includes:
- Branded content and custom backgrounds that align with Legacy’s brand goals
- Product pages to help with organic search rankings and help customers easily find more information about the firearm they are looking for
- Wordpress content management system to be able to easily edit content
Phase 3: Content Marketing/SEO
Now that the website was a solid foundation, we could start on the content marketing campaign in order to increase web visibility, website traffic and ultimately, customers. We have begun by writing blogs with useful information to the target audience and optimizing product pages with additional content, descriptions of features and lifestyle images. Stay tuned for results!