Search Engine Optimization for Local Mud Mask Company
The Black Rock Mud Company is a local, northern Nevada company that supplies a healing type of mud dug from the Earth at their family-owned hot springs in the Black Rock Desert. To initiate an SEO campaign for Black Rock Mud, D4 integrated a user-friendly Content Management System (CMS) called WordPress. We did a bit to touch up their design and simplify the structure of the HTML to make it friendly to viewers and search engines alike. Then we worked with Black Rock Mud to identify critical information such as market identity and their client base and target markets. Prior to this website redesign, we integrated an ecommerce system to give them the ability to sell their product directly from the site. For more information, check out the Black Rock Mud website and buy some Mud!