SEO

SEM vs. SEO, What’s the Difference?

In the digital marketing and design realm the terms SEO and SEM are used frequently within the office, with our clients, and are the driving forces behind successful campaigns, but what do they mean? SEM and SEO are similar, but they reach campaign goals in different ways. SEO, or Search Engine Optimization, is the process […]
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D4 Trendspotter: The Latest in SEO

The SEO experts at D4 constantly have their finger on the ever-changing SEO pulse. Search Engine Optimization has really become a staple in any marketing plan in this day and age. It involves adding content to your website, managing your social channels, analyzing data and optimizing for the best key word saturation and usage. We […]
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Responsive Design Impacts Search Ranking

First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images […]
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What is Content Marketing?

First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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Tweets Now Appear in Mobile Google Searches

Google recently announced that search results on a mobile device will now bring up tweets related to the search. The new feature, which runs through the Google app for Android and iOS, allows viewers to look up tweets about trending topics or see the posts of a specific Twitter account. This is an excellent reason […]
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