Website Optimization – Directory Link Submissions?
Any person who has any idea about SEO and the importance of off-page factors will definitely suggest directory link submission as a major weapon for your website ranking methods arsenal.
So you want to increase your Google search ranking?
Google, Yahoo and MSN the three major search engines and a host of other smaller search engines have been tweaking their algorithms to make their searches more relevant and useful to their users.
Over the decade or more of their existence despite large scale changes to the way they present their links and changes in the weight-age given to various on-page and off-page factors – one aspect that has retained its prime position is ‘inbound links’.
The inbound links have always been valued. At various times different types of links – one-way, reciprocal, links from authority pages, advertising links, links from high pr sites, links from related websites have been deemed to more valuable than others. But one-way links have always been more valued than reciprocal and authority links more than links from ordinary websites.
Experts suggest directory link submission to get quality, themed one-way links from authority web directories.
People have tried various methods like building thousands of dummy pages using software, dummy websites and other spamming techniques to hoodwink the search engine spiders get ranked high in search results but eventually they have been found out and thrown out of the indexes.
Websites that have organically and over time with the right methods will benefit in the long run. Many suggest directory link submission process to be the one of the best and most successful methods of link building.
Automated software that submit websites to hundreds of website directories in minutes have helped ethical website owners to build hundreds of quality one-way links in a short period of time. This same task can take months or even years depending upon your pace when done by hand.
But is this enough for a Google No.1 position?
SEO experts not only suggest directory link submissions, but also on-page optimization for keyword density, keywords in title and meta tags, keyword rich description, good quality content, clean navigation, clear internal linking structure and off-page factors like inbound links of various types including those from the directories.
Too many links with same title and description and keywords may attract penalties from the search engines. So, experts who suggest directory link submission using automated software also suggest using software that uses multiple descriptions, titles and keywords to vary and submit in random to the various directories.
Also, try to get links from the bigger, authority websites in your niche. This will give a big boost to your website rankings.
If possible find the niche directories that cater to your niche and get as many links as possible from these pages. If possible get one-way to particular pages in your websites. This is called deep linking and valued by the search engines.
Once you reach a certain target in your linking campaign SEO experts suggest link directory submissions to continue but with a modification. They advise website owners to get the links from more relevant, related topic websites.