Why Your Website Needs To Work On Mobile Devices
Does your website work well on mobile devices? Test it, visit your website on your phone and see how it looks, responds and how easy it is to navigate. Your website should appear on your phone as an easy to use version of your website on a desktop. Your menu should become a button that allows people to click on it to view options, your images should stack on top of each other so that people can easily see them and your content should shift to make it easy to read. This is what is called mobile optimization. As an example, this is how a website should look on a full sized computer, a tablet and a smartphone: This is what we call responsive design, it responds to the type of screen it is being viewed on. All websites in this day and age should adhere to these best practices and be able to respond to all sizes and types of screens, from iPhones to Samsungs to iPads to LGs. Why you may ask? Here are some helpful statistics from Statista:
Stat #1: 75% of people in the US use the internet on their phones.
This means that 3 out of 4 people are browsing the web and looking at websites through their iPhone, Android or other type of mobile phone. This number has skyrocketed in the last few years and is proof that responsive design is no longer an option, it is a necessity.
Stat #2: People in the US spend $83.93 Billion on mobile commerce.
That’s right, people are actively making purchases on their phones. A lot of purchases. If your e-commerce website is not designed for mobile devices, you are definitely missing out.
Stat #3: Global mobile data traffic is expected to increase by a factor of 6 in 2020 vs 2016.
In 2016 there was approximately 6.2 EB (exabytes = 1 billion gigabytes) of mobile data traffic per month. In 2020, there is expected to be 30.6EB of mobile data traffic per month. THAT. IS. SO. MUCH. TRAFFIC. Convinced yet? We can no longer ignore the fact that people are looking at websites on their smartphones. Don’t be overshadowed by your competitors because you don’t have a mobile optimized website. We can help tweak your current website to be optimized for mobile devices, just give us a call!